Marketing module Literature review Example | Topics and Well Written Essays - 1000 words

Marketing module - Literature review Example Several companies around the globe have used the basic concepts of marketing in enhancing their success over the years. For instance, the manufacturing and the hospitality industry have benefited from using the marketing concepts in analyzing the performance in the market. I believe that In future, the definition of marketing is expected to change due to the introduction of the interpersonal role of the executive in marketing. Hence, future marketing will entail supplying commodities that exceed clients’ expectations in an enticing manner. Persons intending to be marketers will have to face the challenges that businesses face in the market. Expectations to learn from the module Marketing concepts I learned that organizations plan for marketing purposely to lead the market. This means that the process of planning has to be continuous for an organization in the marketplace. As such, business managers market to maximize the proceeds of an organization. Modern businesses focus on a description of ethics for promoting a product in the market (Kotler 2003). Organization marketing should ensure that they plan their marketing based on the requirements stipulated by the legal authorities. Indeed, planning is critical in devising effective marketing stratagems. Methods of marketing I equally learned that marketing takes several forms in the contemporary society. As such, the businesses usually focus on the target customer with the aim of attaining profits in operations. I also noticed that organizations usually consult widely prior to undertaking the initiative. In modern marketing sales promotions, stratagems are preferred since they result to huge benefits for the organizations.

Stating And Justifying A Position Statement Research Paper

Stating And Justifying A Position Statement - Research Paper Example The research paper "Stating And Justifying A Position Statement" analyzes several statements by presenting the reasons for holding the position regarding them. "It’s human nature to be greedy". Everyone has an aspect of greed in their personality which can be either for money, things, fame or people but it has to be kept under control so that it does not dominate one’s character. As the competition among people intensifies regarding wealth and materialistic things, greed will become an important part of human nature. "Capital punishment is a deterrent to crime." The author disagrees with the statement because although many countries claim that capital punishment deters the number of crimes but the statistics show that the criminals are encouraged to carry out their activities. It has been found that the capital punishment is not given on the basis of actual crime committed and it is considered to be unfair and unjust by the citizens. "Everyone has a value system of some kind" The author agrees with the statement because each human being is nurtured within a set of beliefs and values which shape the individual’s personality and more importantly the perception of the world. During the interaction with others in the surroundings, people carry their values with them and this becomes one of their vital aspects of life. "We know ourselves better than others know us" There are many unobservable traits of the personality which are evident to ourselves and that is why we know ourselves better than others do.